Mark Penn points out in his best-selling book “Microtrends: The Small Forces Behind Today’s Big Changes” that the United States is comprised of “hundreds of Americas, hundreds of new niches made up of people drawn together by common interests.”
By understanding microtrends and devising approaches to microtargeting, companies can provide a highly personalized approach to targeting and engaging with communities of critical interest.
Burson-Marsteller and Penn Schoen & Berland are uniquely adept at identifying these specific communities and shaping initiatives to help companies communicate in ways that motivate action, neutralize concern and rally support.
We offer a suite of customizable solutions to help our clients target their most critical audiences. These solutions can be used in tandem with each or can be deployed individually depending on the client’s needs.